A split-panel image featuring Uber Freight CTO Val Marchevsky on the right, and minimalist white network graphics on a black background on the left, symbolizing AI logistics.
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Moving from hype to ROI: Uber Freight CTO Val Marchevsky on real-world AI in logistics

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Uber Freight

As AI adoption matures, shippers are looking beyond pilots to real business outcomes. This month, Val Marchevsky, EVP and CTO at Uber Freight, joined Julie Van de Kamp for a fireside chat as the keynote speaker at the FreightWaves Supply Chain AI Symposium in Chicago to discuss how AI is actively being deployed across freight networks today.

During the session, Val shared practical ways shippers can use AI in daily operations to improve decision-making, simplify complex workflows, and drive measurable business value.

Focus on business fundamentals to win with AI in freight

In a follow-up coverage piece, FreightWaves, broke down Marchevsky's points on what separates successful AI implementations from the estimated 95% of AI proofs-of-concept that fail to reach production:

  • Focus on business fundamentals: Rather than chasing easy-to-implement "wrapper" tools that offer limited long-term value, shippers should target core operational pain points where AI delivers real leverage.

  • Ensemble models over one-size-fits-all: For document processing (PODs, bills of lading, etc.), Uber Freight has built an ensemble of specialized models tailored to specific sub-tasks—cutting manual processing work by more than 50%

  • Testing in "shadow mode": To manage risk in high-stakes supply chains, new models should run in parallel with legacy systems on non-live data to benchmark performance before live deployment.

  • Keep humans in the loop: High costs of failure mean operations teams must be involved from day one. As Van de Kamp noted, "People help support what they help create."

Read the full article on FreightWaves: Uber Freight CTO: Focus on business fundamentals to win with AI in freight

Uber Freight recognized as winner of AI Excellence in Supply Chain Award

Uber Freight has been recognized as a 2026 FreightWaves AI Excellence in Supply Chain Award winner in the Operational AI Integration category.

The recognition highlights DocAI, our AI-powered document automation system that helps reduce manual freight paperwork, accelerate document review, and improve accuracy across brokerage and financial workflows.

Today, DocAI processes more than 20,000 proof-of-delivery documents each week with more than 99% precision in data extraction, helping reduce invoice disputes tied to document acceptance by 50% while providing carriers with faster feedback.

Thank you to FreightWaves for the recognition, and congratulations to this year's honorees.

Moving from hype to ROI: Uber Freight CTO Val Marchevsky on real-world AI in logistics | Uber Freight