The new era of intelligent supply chains is here and Uber Freight is leading the way

Between tariffs, supply chain disruptions, and economic uncertainty, the list of threats to businesses is growing longer and more unpredictable by the day. Supply chains are no longer just an operational concern; they’re a strategic battleground. One missed signal, one delayed reaction, and the ripple effects can reach all the way to the boardroom.

In this environment, data and intelligence aren’t just nice-to-haves—they’re your competitive edge.

For nearly two decades, Uber Freight has been building toward this moment. First, by digitizing freight. Then, by automating it. And now, by optimizing it through real-time data, machine learning, and AI.

With 40% of supply chain organizations already investing in generative AI, the industry’s direction is clear: AI is no longer optional—it’s foundational to the future of supply chain performance. By launching the industry’s first scaled AI logistics network that combines intelligence, automation, and human expertise, Uber Freight is revolutionizing the management of modern supply chains.

Not just AI-enabled. AI-led.

While much of the industry is still experimenting with how AI might fit into logistics, Uber Freight has been building for this future all along.

When we announced Insights AI at Deliver 2023, we introduced a bold vision: a generative AI-powered tool designed to transform how shippers interact with their supply chains. That vision is the result of strategic investment in real-time infrastructure, automation, and a meticulously built data foundation.

Over the past 20+ years, Uber Freight has amassed one of the largest and most diverse logistics datasets in the world, supporting 1 in 3 Fortune 500 companies. We’ve cleaned and processed metadata spanning our carrier marketplace, Transportation Management System (TMS), intermodal operations, and cross-border shipments into Mexico. This isn’t just big data—it’s high-fidelity, logistics-specific data, at scale.

That foundation powers Insights AI, built on the industry’s first and most advanced domain-specific large language model (LLM) for logistics. Fueled by nearly $20 billion in freight under management, this system doesn’t just help move freight—it proactively recommends how to move smarter, faster, and more efficiently. These recommendations aren’t just data points; they’re the product of decades of operational expertise, refined across thousands of similar challenges we solve every day with our customers. Shippers partner with us because they trust in our ability to deliver better outcomes than they could achieve alone. With Insights AI, we’re scaling that trust—transforming institutional knowledge and best practices into repeatable, tech-enabled guidance. With clear, AI-generated guidance, shippers can now make data-driven decisions at unprecedented speed with confidence and clarity. The result: AI-powered insights that unlock service and cost improvements at scale.

Over the past year, more than $1.6 billion in freight has moved through Uber Freight’s AI logistics infrastructure, powered by early-access versions of Insights AI across five major brands through our Design Partner Program. The system has analyzed highly complex networks, validated real-world recommendations, and helped shippers accelerate optimization across cost and service. Backed by hundreds of millions of data points from recent activity, Insights AI continuously refines its recommendations—enabling smarter and timely decisions at scale.

Where human expertise meets machine intelligence

Tatiana Martinez, Vice President of North America Customer Service and Logistics at Colgate-Palmolive, was among the first to access Insights AI through Uber Freight’s Design Partners Program. With Colgate-Palmolive’s essential health & hygiene products sold in more than 200 countries and territories and with the Colgate brand in more homes than any other, the Company recognized the strategic importance of early AI adoption in the supply chain and partnered with Uber Freight to help shape the technology’s development.

Tatiana’s team has oriented their Insights AI dashboard around customized KPIs that matter most, like on-time performance, carrier utilization, lane volatility and cost per mile. It surfaces the areas with the greatest potential for impact, and helps advance the Company’s purpose of reimagining a healthier future for all people, their pets and the planet. Now, they can utilize Insights AI to help uncover opportunities to improve performance, which lanes are performing above KPIs and what actions her team should prioritize across their network.

But the real magic is how the insights are shared

Designed to stay focused on what matters most to your business—and anticipate what’s next—the experience begins with a personalized KPI dashboard and curated insights that spotlight high-impact, high-ROI opportunities, all backed by over 20 years of logistics expertise.

Have a question about what you’re seeing—or about your supply chain in general? Just ask. You’ll get real-time, industry-specific answers to complex logistics challenges, instantly.

With Curated Insights rolled out across both user and account levels, teams no longer need to start from scratch each time they evaluate performance. Automatically generated insights can be pinned, shared, and discussed in a collaborative workspace—turning individual observations into team-wide action. For example, the system might flag that a lane is underperforming relative to a benchmark you’ve set—and surface context on why.

And we’re taking it a step further. Soon, Uber Freight Transportation Management customers will gain access to Proactive Recommendations—a new capability that scans long-term patterns and high-complexity datasets, then surfaces opportunities for optimization without needing a prompt. Building on the earlier example, the system won’t just explain that a lane is underperforming—it will recommend how to fix it.

Your intelligent logistics co-pilot doesn’t just answer your questions—it highlights the ones you should be asking and shows you how to take action, all grounded in what matters most to your business. This level of speed, precision, and foresight empowers modern logistics teams to lead—not just keep up.

The industry’s first AI logistics network at scale

Insights AI is just one piece of the puzzle. Behind the scenes, Uber Freight is operating the industry’s most advanced scaled AI logistics network, powered by 30+ AI agents that automate tasks across the entire shipment lifecycle. These agents don’t just suggest actions. They take them on your behalf and adapt to your needs.

From procurement and execution to tracking, payments, and analytics, Uber Freight’s AI agents are actively managing the repetitive, time-consuming tasks that eat up a team’s day. That means logistics professionals can shift focus away from fighting fires toward higher-impact work like exception management, cost control, and network optimization.

And this is just the beginning. Uber Freight’s TMS is continuously evolving beyond a system of record into a real-time logistics command center—one that doesn’t just track your network, but helps you optimize and actively run it.

With Insights AI delivering always-on intelligence and 30+ AI agents automating the basics, we’re shifting from reactive workflows to proactive systems. No more dashboard overload. No more chasing updates or second-guessing decisions. AI is deeply embedded in our infrastructure—working alongside teams to help them anticipate, act, and adapt in real time.

By 2028, 33% of enterprise software will feature agentic AI—up from less than 1% today. Uber Freight isn’t waiting for that future. We’ve already built it.