Uber Freight poised to lead 4PL services in Europe with innovative technology

As Uber Freight continues to drive momentum in the logistics industry, it has seen major growth in its European market, exceeding 200 million euros in freight under management (FUM) and 100% growth YoY of managed transportation services—putting it on course to hit two billion euros by 2028.

Since launching in the Netherlands in 2019, Uber Freight has expanded and implemented a continent-friendly Transportation Management System (TMS). The TMS can work across languages, units of measure and various value-added taxes (VAT), while still leveraging technology and processes from North America.

Shippers in European regions are increasingly turning to strategic partners, like Uber Freight, who offer advanced technology, deep domain expertise and a global footprint to improve customer service and make operations more efficient and sustainable. 

“Europe is an engine of global commerce, and we see boundless potential in shaping the future of its logistics landscape,” said Lior Ron, Founder and CEO of Uber Freight. “With logistics becoming more globalized, it’s essential for shippers to find partners that can provide a comprehensive and flexible suite of services that meet them exactly where they are and grow with them. Our European business is accelerating because we’re dedicated to offering precisely that.”

With the extensive reach of its software and ability to enhance supply chain efficiency and visibility, Uber Freight is poised to be the breakout leader in 4PL services across Europe.

Enhancing supply chain efficiency with real-time insights

Traditionally, global supply chains are difficult for larger companies to navigate—an issue McBride PLC (McBride), Europe’s leading manufacturer of retailer-owned brand household goods, often struggled with. 

“Before partnering with Uber Freight, managing our complex multi-location deliveries felt like juggling blindfolded,” said Nick Lloyd, Group Customer Service and Logistics Director at McBride PLC. “Their platform has been a game-changer, providing us with the end-to-end visibility and data insights we need to optimize routes, consolidate shipments, and ensure on-time deliveries.” 

As Uber Freight’s platform seamlessly enables end-to-end transparency across supply chains globally for efficient planning and transport optimization with real-time tracking for complete control throughout every step, the result for McBride is reduced costs and superior customer service.

Advancing sustainability through an AI-powered TMS

Uber Freight is dedicated to developing a TMS that prioritizes sustainability as customer satisfaction and operational efficiency are their highest priorities. 

Along with Insights AI in the TMS, which provides proactive recommendations and real-time chat functionality and insights, the GLEC dashboard provides transparency into total emissions across an entire logistics network. The dashboard also tracks carbon intensity output, which is the amount of carbon emissions released per metric tonne per kilometer traveled for each mode of transport, allowing shippers to see exactly where their emissions are highest. 

Kronos Worldwide, Inc., which produces and markets titanium dioxide pigments—a base industrial product—continues to use Uber Freight’s expertise and solutions to grow its sustainability initiatives in North America. Now, Kronos is applying those solutions to its European operations as well. 

Uber Freight’s TMS powered by artificial intelligence has streamlined Kronos’ operations and decision-making, lowering freight costs by more than $1.7 million through continuous improvement projects. 

“Uber Freight has become an integral partner in our supply chain digitization strategy with a particular emphasis on advancing our sustainability goals in addition to improving on cost and service,” said Memsud Musabasic, Head of Global Forwarding and Distribution at Kronos. “Their innovative approach and tools, such as the GLEC-based emissions dashboard, have revolutionized our ability to manage and mitigate our environmental footprint. By leveraging real-time insights, we are setting new benchmarks for sustainable practices within our supply chain.”

With a clear vision for the future, Uber Freight is actively expanding its European operations, investing in talent and developing innovative solutions that address the region’s need for efficient supply chain management that puts digitization and sustainability first. The company is confident it will achieve its two billion euro FUM target in 2028 and is committed to shaping the future of European logistics through technology, collaboration and unwavering customer focus.

About Uber Freight

Uber Freight is a market-leading enterprise technology company powering intelligent logistics. With a suite of end-to-end logistics applications, managed services and an expansive carrier network, Uber Freight advances supply chains and moves the world’s goods. Today, the company manages over $18 billion of freight and one of the largest networks of carriers. It is backed by best-in-class investors including Greenbriar Equity Group and partnered with 1 in 3 Fortune 500 companies, including Del Monte Foods, Nestle, Anheuser-Busch InBev and more. For more, visit www.uberfreight.com.