At our 16th annual Shipper Symposium, keynote speaker Ken Hughes, a leading shopping and consumer behaviorist, discussed the future of consumers and how to prepare the next-gen supply chain for our ever-changing society. As an expert in consumer psychology and social anthropology, Hughes communicated that supply chain operations no longer simply hold the functionality of…
Tag: business
At this year’s Shippers Symposium, keynote speaker Josh Linkner, author of the New York Times bestseller Road to Reinvention, discussed how to create everyday innovation in a world full of technology. Amidst the constant noise of the modern world, Linkner noted that the most important tech is actually right in front of us: human creativity!…
How should leading-edge companies view transportation? Today, leading-edge companies are transforming their process for buying and managing freight capacity from a tactical, frequently siloed, rate-shopping exercise to a holistic, multi-modal, enterprise-wide optimization of their transportation network. This creates an ecosystem where transportation becomes a truly strategic weapon and sustainable competitive advantage. Unfortunately, very few organizations…